The 2024 KPMG Buyer Experience Survey has indicated that the funding environment in Ghana demonstrates a cautious method, with a concentrate on each low and medium danger alternatives.
This cautious method is obvious as people search to handle financial difficulties whereas striving for monetary safety and independence.
In line with the report, the latest insights revealed that treasury payments stay essentially the most most popular funding possibility, with 39 per cent of respondents choosing these low-risk devices.
Fastened or time period deposits carefully comply with at 25 per cent, additional reinforcing the cautious method amongst many Ghanaians who prioritise stability and assured returns amidst financial uncertainty.
Nevertheless, the report stated there have been indicators of gradual diversification in funding decisions.
Mutual funds, chosen by 23 per cent of respondents, are gaining traction as a medium-risk possibility providing balanced returns.
Moreover, commodities akin to valuable metals and agriculture merchandise, accounted for 20 per cent, which demonstrated a rising urge for food for different investments as a hedge towards inflation and financial instability.
Expectedly, higher-risk instruments akin to shares (19 per cent) and bonds (9 per cent) stay underutilised, pointing to restricted confidence.
The report added that the hesitancy of Ghanaians to undertake these funding choices highlights the necessity for banks to offer training and solutions to bridge data gaps and demystify advanced monetary merchandise.
Regardless of these developments, the survey additionally revealed that 34 per cent of respondents have been keen to take dangers with their investments, signalling an underlying need for wealth creation and monetary independence.
These challenges, notwithstanding, the survey additionally excessivelighted how Ghanaians have been channelling sources towards private development, monetary safety and household welfare.
When requested about their high three priorities, roughly 24 per cent of respondents are investing in ability acquisition and enterprise ventures, reflecting a need for profession development and monetary independence.
Household obligations remained a central precedence, with 24 per cent dedicating funds to training, healthcare and basic welfare.
Equally, wealth era by means of investments and property gross sales additionally gained traction, with 22 per cent of respondents pursuing these methods.
BY TIMES REPORTER
