FirstBank Ghana has formally launched its Personal Banking and Wealth Administration Service in Kumasi, a major improvement designed to supply personalised banking experiences that cater to the distinctive monetary wants and aspirations of high-net-worth people and households throughout the nation.
The service guarantees to ship a complete suite of merchandise, together with funding administration, property planning, tax advisory, and tailor-made credit score options.
With 130 years of expertise, the Financial institution is for certain their experience within the banking discipline affords shoppers the privilege of working with devoted relationship managers who’re dedicated to understanding their particular person wants and offering distinctive service.
CEO of FirstBank Ghana Restricted, Victor Yaw Asante, emphasised the necessity to shield wealth with out being affected by inflation and depreciation.
“Excessive internet price people are normally additionally involved in how one can shield their wealth. The 2 key issues that have an effect on wealth shortly are inflation and depreciation, so that you at all times ensure you’re invested in devices and in merchandise that shield the worth of your cash”.
“The entire level is about getting a return that’s above what you lose because of depreciation and inflation. It is likely one of the explanation why you have to make investments. Attempt to discover devices that will provide you with a return that’s greater than what you lose because of inflation. So first ensure you don’t lose worth after which ensure you get a superb return on it,” he stated.

The launch featured notable monetary consultants who shared insights on present market tendencies, funding methods, and the significance of wealth administration in reaching monetary safety highlighting the rising demand for personalised banking options in Ghana, notably among the many prosperous demographic.
Idowu Thompson, International Head and Group Govt Personal Banking and Wealth Administration for FirstBank Nigeria, highlighted the continual change within the financial panorama and guaranteed they’ll adapt to new methods that shield the wealth of their audience.
“With the change in financial panorama, the speed of adoption has additionally remodeled tremendously. Change isn’t at all times dangerous and challenges doesn’t imply that it’s an finish in itself. We are going to proceed to interact all alternatives we are able to to fulfill wants,” he acknowledged.
He additional defined that despite the fact that the initiative focused high-net-worth people, it’s all inclusive for anybody who sees the necessity to handle their funds.
“We’re talking to non-public wealth nevertheless it’s additionally extra inclusive nowadays. So it’s not simply one thing that’s for the tremendous prosperous or excessive valued folks. It’s for everyone who needs to know the way they’ll higher manage their funds to allow them to dwell their finest lives,” he defined.
The Head of Personal Banking and Wealth Administration, Catherine Ekar, assured that as extra people search personalised monetary companies, the financial institution is poised to fulfill private calls for and targets of shoppers.

“How we’ll cater for wants goes to be very particular, tailor-made to every individual’s wants. Relying on what their targets or their monetary plans are, you make an answer for them. For some shoppers it’s about safeguarding their wealth for future generations, for some it’s about hedging in opposition to foreign exchange, so we have a look at how we set a portfolio for them to realize their targets. It’s actually vital to know your shoppers and perceive what their targets are,” she stated.
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