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    Home»Business»Personal care spending: Ghana to post fastest growth of 18% year-on-year – Fitch Solutions
    Business

    Personal care spending: Ghana to post fastest growth of 18% year-on-year – Fitch Solutions

    ZamZam UpdateBy ZamZam UpdateMarch 15, 2025No Comments2 Mins Read
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    Ghana will publish the quickest development in private care spending between 2025 and 2029 amongst 10 chosen markets in Sub Saharan Africa (SSA).

    This can common 18.8% year-on-year, as spending will increase to US$1.5 billion in 2029.

    In keeping with Fitch Options, this is because of largely the rising stability of the cedi towards the US greenback.

    In 2025, the UK-based agency forecast the SSA area to spend US$14.8 billion on private care merchandise throughout 10 chosen markets (South Africa, Kenya, Uganda, Ghana, Namibia, Cameroon, Ethiopia, Mozambique, Botswana, Zambia and Gabon).

    Regardless of not being the biggest client market by way of a purely demographic measurement, South Africa’s extra developed economic system and client market imply that it leads spending on private care merchandise, at US$4.7 billion in 2025.

    East African markets, Kenya (US$4.5 billion) and Uganda (US$1 billion), are the following largest spenders in 2025, adopted by Ghana at US$986.3 million.

    For the area, spending development over 2025 will are available in at 4.1% year-on-year, following a 4.8% year-on-year contraction recorded over 2024. This was largely a results of change charge volatility.

    Over its medium-term forecast interval (2025-2029), Fitch Options tasks private care spending in SSA to develop at a median annual charge of 8.0% year-on-year, taking complete spending to US$20.9 billion by 2029. 

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