Residence equipment model BRUHM is strengthening its presence in Ghana with a multi-pronged strategy that features direct neighborhood engagement, expanded retail entry, and new promotional actions aimed toward delivering extra worth to customers.
Kicking off the 12 months with a high-energy neighborhood outreach, BRUHM held a three-day roadshow that toured key industrial areas in Accra—Circle, Madina, Kasoa, and Accra Central. The activation featured stay cooking demos powered by BRUHM gasoline cookers, meals sampling, product shows, and appearances by native influencers. The occasion supplied a sensible showcase of the model’s capabilities and gave the general public a chance to work together with home equipment that assist fashionable Ghanaian existence.
Ms. Awurakua Antwi, Manufacturers Communication Supervisor for BRUHM Ghana, defined the rationale behind the roadshow. “Our intention was to satisfy Ghanaians the place they’re and allow them to expertise BRUHM merchandise in actual time. We’re targeted on constructing belief and serving to customers make assured selections for his or her houses.”
BRUHM’s equipment vary is constructed on a dedication to simplicity, performance, and affordability—attributes that proceed to earn the model a loyal buyer base throughout Ghana. From cooling and cooking to laundry and leisure, BRUHM provides reliable options that enhance each day life with out stretching family budgets.
Along with subject activation, BRUHM has launched a Store-in-Store retail idea on the new Electromart department at Atomic Junction. The devoted area options the complete BRUHM lineup in a single location, permitting clients to discover and evaluate merchandise simply. To commemorate the launch, the model gifted a chest freezer to Ghanaian music icon Reggie Rockstone, who visited the shop and endorsed the model’s practicality and worth attraction.
BRUHM’s merchandise are actually extensively out there throughout Ghana by means of retail chains like Melcom, China Mall, Electromart, Tremendous Save, and Kitchen & Past. Internet buyers also can entry the model through Jumia and Electromart’s digital platforms. These retail touchpoints mirror BRUHM’s aim to make high quality home equipment simply accessible nationwide.
Alongside its retail enlargement, the model has launched Easter Promotions for 2025, providing bundled offers together with free followers with the acquisition of air conditioners—out there at Electromart shops throughout the nation.
“Shopping for BRUHM is not only a purchase order—it’s a long-term funding in comfort and reliability,” Ms. Antwi added. “We’re persistently listening to clients and adapting our choices to go well with their wants.”
Trying forward, BRUHM plans to roll out extra customer-focused campaigns, launch further retail partnerships, and introduce new product improvements tailor-made for Ghanaian households.
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