In the event you have been wherever close to Rehab Seaside Membership this previous weekend, you most likely felt it, the vibe was completely different. It was clean, daring, and unmistakably Johnnie Walker Blonde. That’s as a result of Johnnie Walker, the world’s No. 1 Scotch whisky, simply launched its latest variant, Johnnie Walker Blonde, proper right here in Ghana and so they did it with a bang throughout World Whisky Weekend with a few of Ghana’s largest influencers and tradition shapers all coming collectively to take pleasure in a recent, sudden tackle whisky.
A Contemporary Twist on a Basic
From the very starting, it was clear this launch was setting a brand new commonplace for whisky occasions. Abena Chrappah, Senior Model Supervisor for Spirits at Guinness Ghana, put it completely: “We wish this launch to point out what Johnnie Walker Blonde actually is, energetic, completely different from what you’d count on, and all about bringing individuals collectively.”
And that vibe ran by way of your entire evening.
Yaa Amoah-Owusu, Advertising Supervisor at Guinness Ghana, shared why Blonde isn’t simply one other bottle on the shelf: “Johnnie Walker Blonde just isn’t a alternative. It’s an addition, an invite to extra individuals to hitch the whisky dialog.”
Easy for the New Era
So, what makes Johnnie Walker Blonde completely different? Michael Acheampong, Improvements Advertising Supervisor, broke it down:“It brings one thing new to the class, clean, candy, straightforward on the palate. It opens whisky to new drinkers with out shedding the Johnnie Walker character. “That’s a daring transfer.
Earlier than the massive launch evening, choose distributors and retail companions got an unique first style. On Might thirteenth, they took half in a particular commerce immersion occasion led by Caesar Mafando, CPA Supervisor for E-commerce. He described Johnnie Walker Blonde as the right alternative for these searching for a lighter, approachable whisky whether or not loved neat, over ice, or combined with a splash of citrus, it affords a refreshingly completely different expertise.
Tradition Meets Whisky at Rehab Seaside Membership
The occasion celebrated Ghanaian creativity. Afrobeats star Olive the Boy acquired the group singing and swaying. Then DJ Lord OTB, two-time Guinness Ghana DJ of the 12 months, took over and turned the place into a correct occasion. A style runway added aptitude, showcasing types as daring and shiny as the brand new drink.
This launch can be a part of Guinness Ghana’s larger plan to develop and alter with the instances. It’s about making whisky really feel extra enjoyable and welcoming for everybody,particularly youthful individuals and new drinkers. By teaming up with native creatives and turning the highlight on Ghanaian tradition, we’re displaying that nice whisky might be daring, recent, and proudly African.
A Toast to the Future
When it was time to boost a glass, Felicite Nson, Managing Director of Guinness Ghana, led the second with a strong toast: “Right here’s to greatness. Right here’s to smoothness. And right here’s to progress. With Johnnie Walker Blonde, we stroll boldly into a brand new period and we’re proud to start that journey right here in Ghana.”
How one can Take pleasure in Johnnie Walker Blonde
Johnnie Walker Blonde is now formally accessible in Ghana in 750ml bottles. And sure it’s made to combine, made to sip, and made to spark conversation.
Need the right serve?
Attempt it as a highball:
Pour Johnnie Walker Blonde over ice
Prime it with lemonade
Garnish with a slice of orange
It’s mild, citrusy, and brings out the whisky’s clean vanilla notes, excellent for sunny afternoons or vibrant nights out.
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DISCLAIMER: The Views, Feedback, Opinions, Contributions and Statements made by Readers and Contributors on this platform don’t essentially symbolize the views or coverage of Multimedia Group Restricted.
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