The newly appointed Managing Director of the Cocoa Advertising Firm (CMC), Dr Knowledge Kofi Dogbey, has pledged to champion innovation, inclusivity, and improved employees welfare as key pillars of his management.
Talking at a employees durbar held in Tema to formally introduce himself, Dr Dogbey expressed his gratitude to President John Dramani Mahama, Finance Minister Dr Cassiel Ato Forson, and CMC’s management for the belief positioned in him.
Describing CMC as a “revered chief within the cocoa trade,” Dr Dogbey underscored the corporate’s pivotal function in Ghana’s financial restoration and long-term progress. He outlined his imaginative and prescient to remodel CMC into a world chief in cocoa advertising, constructed on a basis of high quality, sustainability, and stakeholder empowerment.

“We’re all a part of one staff. Everybody issues. Everybody contributes. And everybody should really feel valued,” he acknowledged, encouraging a cultural shift in the best way employees are perceived. He proposed utilizing the time period “staff members” to strengthen unity and a shared function.
Dr Dogbey recognized employees morale and welfare as prime priorities, assuring workers of an open-door management type and a office free from discrimination or political victimisation.

“Nobody will likely be victimised for sharing trustworthy suggestions. My doorways are open to all, no matter the place you’re on the org chart or your political affiliation,” he assured.
As a part of efforts to foster inclusive innovation, the brand new MD introduced plans to introduce a digital suggestion field to permit employees to anonymously submit concepts and suggestions.
“Innovation and effectivity will likely be on the coronary heart of our technique transferring ahead,” he stated. “Let’s suppose boldly—whether or not in advertising, operations, or sustainability.”

Dr Dogbey additionally urged the management to establish and nurture expertise throughout the organisation and pledged to enhance working circumstances and worker advantages.
“Collectively, we will construct a stronger CMC and obtain outstanding targets,” he concluded.
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