Absa Financial institution Ghana has launched the Status Referral programme, a client-driven initiative that invites present status clients to share the banking expertise they belief with others of their community.
The marketing campaign recognises and rewards those that carry others into the status community.
The launch occasion, held on Friday in Accra, was geared toward re-echoing the Financial institution’s Status providing and a reaffirmation of the financial institution’s dedication to significant consumer engagement.
It introduced collectively Absa Status shoppers, strategic halfners, and Absa executives in a relaxed setting that inspired genuine conversations and networking amongst like-minded achievers.
Talking on the occasion, Managing Director of Absa Financial institution Ghana, Dr Edward Nartey Botchway, underscored the marketing campaign’s concentrate on belief and appreciation.
“The Status Referral programme is our method of claiming thanks and welcoming you to carry others right into a relationship that works. While you refer somebody to us, it’s an endorsement, and we take that critically. You have got our assurance that everybody you carry to Absa Status will obtain the identical dedication, worth, and care that you just take pleasure in,” he stated.
The spotlight of the night was the official unveiling of the Status Referral programme, which inspires shoppers to suggest members of their private {and professional} networks to Absa Status with the peace of mind that every referral will obtain the identical distinctive customary of service.
Princess Tettey, Head of Prestige Banking at Absa, defined the rationale behind the initiative saying “Status banking is about belief and connection. While you refer somebody, you might be opening a door for them to entry monetary options, a community of like-minded achievers, curated experiences, and personalised services that match their way of life.”
The Status Referral professionalgramme is the newest in a collection of initiatives by Absa geared toward strengthening its premium financial institutioning proposition and deepening consumer relationships.
BY TIMES REPORTER
