Coca-Cola is ready to deliver again its ‘Share a Coke’ marketing campaign on an unprecedented scale of sharemeans and personalisation for a brand new technology, pushing the boundaries of revolutionary model experiences.
In 2011, the model launched the first-of-its-kind marketing campaign through which one may discover his or her identify rather than the emblem, an industry-first in personalisation.
Now the model desires you to share a Coke with your mates to have a good time your friendship and create recollections that can final a lifetime.
To have a good time the relaunch of “Share A Coke” in Ghana, The Coca-Cola Firm along with its authorised bottler, Equatorial Coca-Cola Bottling Company, (ECCBC) hosted a vibrant, fun-filled occasion in Accra.
The gathering dropped atgether customers for a collection of distinctive “Share A Coke” experiences, complemented by a wide range of thrilling actions.
All through the day, company created lasting recollections and new connections, sharing personalised Coca-Cola cans and bottles.
Seshnee Naidoo, Senior Director, Franchise Operations, Equatorial Africa Area, at Coca-Cola, talking on the occasion stated “In as we speak’s digital world, it’s important to have a good time the distinctive bonds of friendships and have a good time this vital human connection.
She stated “Share a Coke” reminds us that recollections occur after we come collectively and experience the actual magic of human connection; these spontaneous moments of laughter, tales, and real connection, shared over a Coca-Cola, make life so particular.”
“We’re excited to deliver the ‘Share a Coke’ marketing campaign to life throughout Ghana,” Felix Gomis, Managing Director, Equatorial Coca-Cola Bottling Firm (ECCBC), West Africa Nation Enterprise Unit (WACBU) stated.
“This initiative illustrates our dedication to offering customers with unforgettable experiences that join with our customers in a private and significant means,” he added.
The spotlight of the marketing campaign is the extremely anticipated “Share a Coke” reside live performance, going down on 28 June on the Accra Ghud Park, the place attendees will get pleasure from electrical performances from a few of Ghana’s high musical abilities in addition to memorable experiences for a real celebration of music, connection, and shared moments.
BY TIMES REPORTER
