OmniBSIC Financial institution Ghana Restricted has unveiled a brand new tagline, ‘…Not Simply One other Financial institution,’ marking additional progress from its long-standing slogan, ‘At Your Service.’
The change is a part of the Financial institution’s dedication to setting itself aside and standing out with extraordinary buyer expertise to make its clients the happiest and finally changing into the Financial institution of Selection for the banking public.
Daniel Asiedu, Managing Director of OmniBSIC Financial institution, stated, “Whereas ‘At your service’ has effectively conveyed our dedication to buyer satisfaction, it doesn’t fully seize the essence of the Financial institution’s function. The brand new tagline higher represents our mission: to supply wonderful and revolutionary banking companies via competent staff, in depth supply channels, and know-how.”
The introduction of “…Not Simply One other Financial institution” emphasises OmniBSIC’s intent to redefine banking expertise, specializing in proactive collaboration, technological innovation, and personalised options.
Mr Asiedu additionally emphasised that the brand new tagline mirrored OmniBSIC Financial institution’s readiness to transcend merely providing companies.
“We aren’t simply offering companies; we’re actively rising to satisfy their wants” he added.
Since its merger in 2019, he famous, the Financial institution’s complete transformation had led to high quality and unmatched customer support, spectacular year-on-year monetary outcomes in addition to enchancment throughout all efficiency indicators.
Consequently, he indicated that, the Financial institution earned among the most prestigious honours and recognitions –regionally and internationally in consecutive years.
Regardless of these recognitions, Mr Asiedu stated the Financial institution is decided to tell apart itself additional.
Furthermore, Mr Asiedu acknowledged that, “We wish to elevate the bar and place the Financial institution as a market chief. We have to stand out.”
The brand new tagline, he stated, aligned with OmniBSIC’s deal with the altering monetary panorama and buyer expectations.
“The Financial institution goals to supply extra than simply transactional companies by leveraging cutting-edge technology to ship tailor-made options that empower clients to take management of their monetary future,” he outlined.
Addressing knowledge safety, the Financial institution’s Chief Working Officer (COO), Dr Philip Oti-Mensah, reassured clients that strong measures had been in place to guard their info.
“With certifications like ISO and Cost Card Trade Information Safety Normal (PCI DSS), he emphasised, “Our programs are setreatment, guaranteeing third events can not simply entry buyer knowledge,” he stated.
Recognising the various wants of its clients, Mr Oti-Mensah highlighted that the Financial institution’s innovations had been designed to attraction to each youthful, tech-savvy generations and older purchasers.
“Our buyer base spans Millennials, Gen Z, and different teams. This new path will resonate with all of them.”
“With the introduction of our new tagline “…Not Simply Another Financial institution”, we’re dedicated to changing into the Financial institution of alternative for patrons in Ghana,” he added.
BY TIMES REPORTER
