Absa Financial institution Ghana has reaffirmed its dedication to supporting younger entrepreneurs with the launch of its Future Fuelled Youth Competition on the British Council in Accra.
The occasion, which coincided with the go to of Mr. Sydney Mbhele, Group Chief Advertising and Company Affairs Officer of Absa Group, varieties a part of the financial institution’s broader youth empowerment agenda.
It goals to assist innovation, entrepreneurship, and monetary literacy amongst Ghana’s subsequent era of enterprise leaders.
The competition introduced collectively college students, startups, and key gamers in Ghana’s entrepreneurship ecosystem for a day of sensible studying, engagement, and inspiration.
Actions included an innovation showcase of rising Ghanaian manufacturers and a panel dialogue centered on navigating the entrepreneurial journey from thought to influence.
Talking on the occasion, Mr. Mbhele highlighted Absa’s people-first method to banking.
“We don’t simply open accounts; we spend money on folks. Once we say ‘Your Story Issues’, we imply it. As a result of in each entrepreneur, we see an agent of change, a builder of concepts, and a storyteller shaping the longer term,” he stated.
Nana Essilfuah Tamakloe, Director of Advertising and Company Affairs at Absa Ghana, echoed this dedication to youth growth.
“We’re very dedicated to supporting the goals and concepts of younger entrepreneurs. That assist goes past finance. It begins with capability constructing, abilities growth, and advisory assist to assist them thrive,” she stated.
Moderated by Berla Mundi, the panel dialogue provided sensible steerage on constructing sustainable companies. Audio system confused the significance of market analysis, growing a minimal viable product (MVP), and studying from failure.
They inspired individuals to check concepts within the native market, reasonably than replicate overseas fashions, and to embrace steady studying, mentorship, and adaptability in adapting enterprise fashions.
One of many standout moments of the competition was the story of a younger feminine entrepreneur, Elselund Ewudzie-Sampson, who shared her journey from delivering groceries from house to constructing a logistics-backed foodstuff model known as Massive Samps Market.
She spoke about how receiving a GH¢200,000 grant from Absa Ghana marked a turning level in her journey.
“That grant modified all the pieces. It allowed me to rebrand, rent new workers, and restructure the enterprise for scale,” she stated. “Absa Financial institution’s assist helped me transfer from survival to progress.”
The Future Fuelled Youth Competition is a part of Absa Financial institution’s ongoing contribution to monetary literacy and entrepreneurship.
It gives an area for younger founders and ecosystem gamers to attach, share insights, and entry assets to drive self-employment and long-term enterprise success.
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