Absa Financial institution has hosted the 2025 version of its flagship Encourage Me Convention in Lusaka, Zambia.
The annual pan-African gathering introduced collectively ladies entrepreneurs, enterprise leaders, policymakers and strategic companions to share their journeys, construct networks and help the expansion of women-led enterprises.
Held below the theme “Elevating HerStory – United for Goal”, the 2025 discussion board supplied a platform for contributors to trade information, kind strategic partnerships and discover new pathways for management and cross-border growth.
Over two days, Absa Financial institution Zambia PLC welcomed delegates from Ghana, Kenya, Uganda, Mauritius and Zambia, alongside representatives from each the private and non-private sectors.
The agenda featured panel discussions led by achieved ladies entrepreneurs and business consultants, a market exhibition of revolutionary women-owned manufacturers, and focused business-to-business engagements.
In a goodwill message shared throughout the convention, Dr Edward Nartey Botchway, Managing Director of Absa Financial institution Ghana LTD, emphasised the significance of long-term funding in ladies’s financial development:
“Ladies entrepreneurs are reshaping industries, creating jobs and main constructive change. The Encourage Me Convention is a mirrored image of our perception that their tales matter and that their success is important to inclusive, long-term financial progress.”
Absa Financial institution Ghana LTD continues to help women-led companies by means of bespoke monetary merchandise and capacity-building initiatives.
These embody the Financial institution’s SheBusiness proposition, which affords collateral-free SME loans of as much as GH¢2 million at a aggressive annual rate of interest of 10 per cent, in addition to partnerships that facilitate entry to markets, mentorship and advisory providers.
The Encourage Me Convention types a key pillar of SheBusiness. It gives an area for peer studying, regional collaboration and better visibility for ladies entrepreneurs throughout Africa.
The initiative enhances on-the-ground interventions such because the SME Banking Suite at Absa’s Adum department in Kumasi, the place ladies entrepreneurs profit from a devoted house for connection, progress and personalised help.
The 2025 convention reaffirmed Absa’s dedication to ladies’s financial empowerment by amplifying tales of resilience, facilitating high-impact partnerships and linking entrepreneurs to the platforms and insurance policies that help enterprise growth.
Ghanaian delegates contributed actively to the dialogue, becoming a member of friends from throughout the continent to share insights and discover a extra inclusive and resilient future for African enterprise.
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