The combination of Synthetic Intelligence (AI) into journalistic apply holds immense potential to rework and enrich information gathering and dissemination processes, regardless of rising challenges.
The President of the Ghana Journalists Affiliation (GJA), Albert Kwabena Dwumfour, stated the applying of AI instruments within the media house provided useful alternatives to reinforce journalistic effectivity and high quality, particularly in a fast-evolving digital atmosphere.
Talking on the World Press Freedom Day and Honours Evening in Accra on Friday, Might 2, Mr Dwumfour stated AI could possibly be harnessed to assist investigative journalism, streamline newsroom operations, and enhance entry to related info for numerous audiences.
He, nonetheless, cautioned that the expertise was a double-edged sword and urged journalists to make use of it responsibly to guard the integrity and credibility of the occupation.
The occasion, on the theme: “Celebrating the Champions of Press Freedom and Ghana’s Media Progress; Constructing a Resilient Media within the AI Period,” highlighted the twin function of AI in each empowering and difficult media apply.
The ceremony additionally honoured distinguished media professionals who’ve contributed immensely to journalism and media improvement in Ghana.
Among the many honourees have been Ambassador Kabral Blay-Amihere, Ms Ajoa Yeboah-Afari and Mrs Gifty Afenyi-Dadzie (all former GJA presidents), as nicely as Dr Charles Wereko-Brobby, Mr Kwesi Pratt Jnr., Mr Ben Ephson and Madam Elizabeth Ohene.
Mr Dwumfour famous that AI-powered applied sciences have been proving helpful in supporting journalists with duties reminiscent of transcribing interviews, analysing giant datasets, automating routine reporting, and tailoring information content material to swimsuit viewers preferences.
“On one hand, AI affords super potential to advance the effectivity and effectiveness of stories gathering, processing and dissemination,” he stated.
“These improvements can liberate journalists to focus extra on in-depth reporting and storytelling that serves the general public curiosity.”
“The rising sophistication of AI-generated content material raises issues in regards to the mass manufacturing of pretend media, which will be troublesome to differentiate from genuine content material,” he stated.
Sustaining the credibility within the age of AI, Mr Dwomfour stated, would require proactive methods, moral requirements, and larger media literacy amongst practitioners and the general public.
Turning to the 2025 World Press Freedom Index launched by Reporters With out Borders, the GJA President expressed concern over Ghana’s drop in rankings.
Ghana fell from fiftieth place with a rating of 67.13 per cent in 2024 to 52nd place with a barely increased rating of 67.71 per cent in 2025.
Mr Dwumfour stated essentially the most regarding indicator within the rating was safety, the place Ghana declined from 72nd in 2024 to 86th in 2025, with a discount in rating from 82.94 to 78.93 per cent.
“These particulars clearly reveal the nation’s declining efficiency in press freedom and will function a wake-up name to all stakeholders,” he stated.
He revealed that 11 circumstances of assaults on journalists had already been recorded in February 2025 alone, which he described as alarming and detrimental to Ghana’s democratic credentials.
He urged the federal government, civil society and the media fraternity to work collectively to uphold press freedom, guarantee journalist security and discover the transformative energy of AI responsibly.
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DISCLAIMER: The Views, Feedback, Opinions, Contributions and Statements made by Readers and Contributors on this platform don’t essentially signify the views or coverage of Multimedia Group Restricted.
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