The Agricultural Improvement Financial institution of Ghana (ADB), a cornerstone of agribusiness financing since 1965, has launched its sixtieth anniversary marketing campaign, unveiling a clear and forward-thinking new tagline: “Past Banking.”
Based by Act of Parliament in 1965 because the Agricultural Credit score and Cooperative Financial institution—later renamed ADB in 1967—the establishment was created to satisfy Ghana’s agricultural banking wants. Over the a long time, ADB has expanded past lending to assist the total agricultural worth chain, financing farming, processing, and commerce.
The financial institution has additionally revised its imaginative and prescient, aiming to rank among the many prime three banks in Ghana and to be globally admired for its individuals, processes, and efficiency.
Managing Director, Edward Ato Sarpong, acknowledged that the financial institution will intensify its funding in synthetic intelligence and expertise to raised serve its prospects. He added that ADB is ready to open its ninetieth department within the coming weeks as a part of its growth technique.
Its position at present reaches far past easy credit score provision:
- By April 2023, ADB had disbursed over GH₵1 billion in agricultural loans, funding authorities initiatives like Planting for Meals and Jobs, Rearing for Meals and Jobs, and One District One Manufacturing unit.
- The financial institution additionally prolonged GH₵460 million to buffer inventory amenities and sponsored farm gear, together with tractors and outboard motors.
- In 2024, its agriloan portfolio rose to GH₵1.41 billion, supplemented by structured letters of credit score, ensures, and commerce companies.
These efforts, paired with its sponsorship of the Nationwide Greatest Farmer Awards since 1987, emphasize ADB’s position in securing Ghana’s meals provide and rural livelihoods.
“Past Banking” — A strategic rebrand
Aligned with its new sixtieth anniversary tagline, “Past Banking”, ADB goals to:
- Reinforce its id as greater than a lender, highlighting its advisory, commerce facilitation, and technical assist companies.
- Construct on its 2023–2026 company roadmap—theme: “Going Above and Past the Predictable”—which prioritizes agribusiness financing, danger administration, and digital banking growth.
- Showcase its management in revolutionary monetary mechanisms, evidenced by its 2022 GIRSAL award for top-value assured agricultural lending.
On the breakfast assembly to launch the anniversary, ADB additionally celebrated a few of its workers as they celebrated their birthdays.
Leveraging partnerships and innovation
ADB’s milestone anniversary additionally celebrates fruitful collaborations:
- A 2024 partnership with the Ghana‑Nebraska Agribusiness Chamber connects native producers with international networks and sensible agriculture practices
- Technological improvements, together with improved digital instruments like immediate GH‑Hyperlink card issuance and upgraded web banking, underline ADB’s push into fintech-enabled agriculture.
By enhancing course of effectivity, customer support, and monetary inclusion, ADB continues to evolve as a contemporary growth financial institution.
Wanting forward at 60 and past
Because it marks six a long time, ADB’s “Past Banking” positioning displays its transformation from a credit score establishment to an agribusiness catalyst—launching initiatives, spearheading partnerships, and selling climate-resilient farming.
With its historic legacy—masking agricultural lending from financing pineapple processors to supporting climate-smart farming—ADB stands poised to proceed shaping Ghana’s agricultural panorama for many years to return.
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DISCLAIMER: The Views, Feedback, Opinions, Contributions and Statements made by Readers and Contributors on this platform don’t essentially signify the views or coverage of Multimedia Group Restricted.
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