The Blackstar Expertise, the headline programme for Ghana’s tourism, tradition and inventive arts industries, has been launched.
The ceremony befell on Thursday, Might 1, 2025 in entrance of the Freedom and Justice Monument on the Blackstar Sq. in Accra.
The programme was attended by authorities officers, dignitaries from the orange financial system and stakeholders from the tourism, arts and tradition house.
In his handle, the Coordinator of the Blackstar Expertise, Rex Owusu Marfo indicated that the Blackstar Expertise was greater than only a venture, however moderately a motion, a re-awakening of the nationwide pleasure and an invite to the world to expertise the soul of Ghana.
He mentioned Ghana had lengthy been celebrated for its hospitality, historical past and dynamic cultural expressions: from the rhythmic beat of its music, to the charming tales of its ancestors, from the bustling markets, to the serene panorama, indicating that these are issues Ghana might supply to the world.
Rex additional highlighted that the Blackstar Expertise will probably be hinged on seven pillars: cinema, audio, cuisines, aesthetics, type, literature and heritage.
He mentioned that the overarching imaginative and prescient of the Blackstar Expertise Secretariat will probably be to align Ghana’s model popularity with 20 most esteemed international locations or nation manufacturers worldwide.
“It means we’re going to rebrand Ghana to align with the world’s 20 profitable international locations on the subject of tourism,” he defined.
Based on the veteran musician, the Secretariat will incorporate the Blackstar Expertise framework into all sides of the nation’s initiatives throughout a number of sectors, elevate Ghana’s picture as a preeminent and a most popular vacation spot for world vacationers, and rework Ghana into Africa’s cultural capital.
Whereas some new programmes and merchandise will probably be created, present ones will even be amplified and fine-tuned to go well with the goals of the expertise.
As a part of the occasions earmarked for the Blackstar Expertise, Rex Owusu Marfo indicated there will probably be collaborations with worldwide organisations and teams like one in Atlanta which celebrates Blackstar Week yearly.
“This is a chance to showcase Ghanaian skills, artistic merchandise, and to reap the benefits of partaking in investments, expos and conferences that exist,” he mentioned.
He acknowledged that there will even be exhibition soccer matches between legends of a global soccer golf equipment and legends of nationwide soccer workforce, the institution of a multi-million greenback movie studio referred to as Ananse Studio, Ghana Music Week celebration, annual stakeholder assembly dubbed Inventive Join and Detty December.
Whereas assuring the Blackstar Expertise of her most dedication, the Minister of Tourism, Tradition and Inventive Arts, Abla Dzifa Gomashie talked about that the artistic financial system would do wonders if it was given a a lot larger share of the nationwide cake.
“Normally, we’re on the backside of the pile when the cash is being shared. Deliver us within the center and see the magic we’ll carry to you, ‘ she mentioned.
The President, John Dramani Mahama, subsequently, reiterated his unflinching love for the tourism, arts and tradition sectors and pledged to place it on the next pedestal.
The Black Star Expertise’ is the federal government’s flagship Tradition, Arts, and Tourism model to redefine and affirm the Ghanaian identification, appeal to investments, create new jobs, and enhance tourism. It would undertake a year-round celebration in all the most important leisure, creative, and academic disciplines.
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