With boots on the bottom, brooms in hand, and a transparent mission to spark a cultural shift, a gaggle of Grasp’s college students from the College of Media, Arts and Communication (UniMAC) is taking city sanitation advocacy to unprecedented heights in Ghana’s capital.
Working beneath the title CleanVibeGhana — Social Change Group 9 — the Improvement Communication college students have launched a daring, action-driven marketing campaign that’s remodeling not simply areas, however attitudes. From the busy streets of Accra to the lecture rooms of St. John’s Grammar SHS, these change brokers are main a robust motion to construct a cleaner, more healthy, and extra accountable Ghana.
Their technique is obvious: mix group clean-ups, focused training, and digital advocacy — all powered by strategic partnerships, most notably with the BuzzStop Boys, one in all Ghana’s most recognised youth-led sanitation manufacturers.
“We aren’t ready for change to occur. We have gotten the change,” mentioned one group lead throughout a current clean-up engagement.
What began as an educational project has developed right into a full-fledged city sanitation revolution — and it’s catching on.
With a robust perception that true growth begins with clear communities, CleanVibeGhana hit key sanitation hotspots in Accra in a coordinated clean-up marketing campaign. Armed with gloves, trash baggage, and megaphones, the group cleared refuse, unclogged choked drains, and swept uncared for streets — all whereas partaking instantly with the general public.
From market stalls to move terminals, the group educated residents on the significance of hygiene, secure waste disposal, and the well being penalties of unsanitary environments, comparable to cholera, malaria, and typhoid.
“This isn’t nearly cleansing for at present. It’s about constructing a tradition of duty the place everybody understands {that a} clear surroundings is a shared obligation,” a scholar volunteer mentioned.
A significant power behind the marketing campaign’s success is its impactful collaboration with BuzzStop Boys, a well-liked youth-led initiative identified for championing sanitation throughout Ghana. This partnership introduced collectively educational innovation and grassroots mobilisation, bridging the hole between concept and group motion.
CleanVibeGhana and BuzzStop Boys collectively led components of the clean-up marketing campaign, amplified their message by way of co-branded social media campaigns, and engaged communities with one highly effective voice.
“The BuzzStop Boys added weight and visibility to our efforts. Their repute for group mobilisation aligned completely with our communication technique,” mentioned a CleanVibeGhana spokesperson.
To make sure sustainability, the marketing campaign additionally reached youthful generations. CleanVibeGhana held an interactive sanitation discuss at St. John’s Grammar Senior Excessive Faculty, the place a whole lot of scholars have been educated on the importance of environmental cleanliness, private hygiene, and their position as ambassadors of change.
The session highlighted how the youth can lead inside their very own communities, utilizing peer affect and inventive communication to champion sanitation as a nationwide precedence.
“At the moment’s college students are tomorrow’s policymakers and group leaders. We should equip them early with the mindset to guard their surroundings,” one facilitator defined.
Complementing their on-the-ground efforts, CleanVibeGhana has launched an attractive digital marketing campaign that’s steadily gaining traction throughout Instagram, Fb, and X (previously Twitter). Utilizing quick movies, infographics, dwell updates, and reels, the group shares academic content material, marketing campaign highlights, and behind-the-scenes footage from their actions.
Viral hashtags like #CleanVibeGhana, #HealthierFuture, and #SanitationIsDevelopment are serving to the group join with wider audiences, particularly the city youth, and turning sanitation right into a trending subject on-line.
“Social media offers our marketing campaign life past location. We aren’t simply chatting with Accra — we’re chatting with all of Ghana,” the group famous.
As Ghana continues to battle city waste and the results of poor sanitation, CleanVibeGhana is asking on policymakers, metropolis authorities, youth teams, civil society organisations, and people to rise and take possession of their surroundings.
“Sanitation shouldn’t be left to some. It’s not seasonal. It’s not optionally available. It’s a collective obligation and a each day dedication,” the marketing campaign group asserted.
The group has pledged to proceed its advocacy by way of extra college outreach, market engagements, and community-based clean-up occasions, whereas inviting extra stakeholders to assist their efforts and increase the attain.
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DISCLAIMER: The Views, Feedback, Opinions, Contributions and Statements made by Readers and Contributors on this platform don’t essentially signify the views or coverage of Multimedia Group Restricted.
