Ghanaian actor and digital content material creator Father Ankrah has weighed in on the monetisation challenges going through creatives within the nation, significantly these counting on TikTok. In response to him, whereas the platform can increase visibility, it presents little to no monetary return for Ghana-based creators.
TikTok fame doesn’t pay in Ghana
In a latest interview, on Fireplace and Ice podcast, Father Ankrah made it clear that going viral on TikTok in Ghana doesn’t essentially translate to monetary success. He famous that regardless of garnering massive numbers of views and followers, Ghanaian creators earn little or no immediately from the platform.
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Life is an extended life journey and determining your objective could be very essential.
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TikTok could make you go viral and well-known, however right here in Ghana, we don’t earn cash immediately from TikTok no matter your views or following.
Father Ankrah defined that the first sources of earnings for TikTok customers in Ghana come from model endorsements and TikTok Stay options, quite than from the platform itself.
We solely earn a living from adverts and TikTok Stay. The one platforms that really pay creators in Ghana are YouTube and Fb
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The actor’s remarks echo the feelings of many Ghanaian creators who’ve referred to as for extra clear and inclusive monetisation insurance policies from world platforms. As content material creation continues to surge throughout Africa, native creators are searching for fairer compensation for the worth they generate on-line.
