After a profitable debut final yr, the Bartenders Masterclass, a premier occasion beneath the Ghana Beverage Awards (GBA) umbrella, makes a return this yr to enthrall business professionals, aspiring bartenders, and beverage enthusiasts alike.
Scheduled for February 24, 2025 at Entrance Again Bar, this yr’s masterclass guarantees an unparalleled alternative to discover the artwork and science of mixology, improve abilities, and celebrate innovation within the beverage business.
Promising to deliver collectively seasoned mixologists, business leaders, and budding abilities for an enticing day of studying, networking, and collaboration, members can look ahead to reside demonstrations, interactive workshops, and insightful panel discussions led by famend specialists within the discipline.
Forward of the occasion, Emma Wenani, Chief Director at World Media Alliance, organisers of GBA, mentioned, “This yr’s Graspclass presents a possibility to interrupt obstacles, problem conventions, and discover new horizons in mixology.”
“What excites me most is the deal with how native elements may be creatively utilised to craft world-class drinks. On the finish of the day, it won’t nearly cocktails; will probably be about telling tales by each pour and sip, and redefining the way forward for Ghana’s beverage business,” she mentioned.
She emphasised the importance of the function of bartenders in driving demand for drinks.
“By creatively participating prospects and showcasing the flexibility of beverage merchandise, bartenders usually are not simply servers; they’re storytellers who deliver manufacturers to life by their craft. By so doing, they create memorable experiences that foster customer loyalty and drive development within the business.” Ms Wenani said.
Ghana Beverage Awards is organised beneath the theme: ‘Inspiring Excellence in Ghana’s Beverage business.’
In its ninth yr, it’s nothing wanting an avenue spurring excellence and innovation within the beverage business.
It’s organised in collaboration with Meals and Beverage Affiliation of Ghana (FABAG), the Client Safety Company (CPA), the Meals Analysis Institute (FRI) beneath CSIR, and Notion Administration International, and supported by numerous media companions.
BY TIMES REPORTER
