The Ghana Export Promotion Authority has accomplished a 2-day workshop on social media advertising and marketing for 25 chosen companies within the magnificence and cosmetics sector.
The workshop, an initiative of GEPA’s technology-driven info centre, Influence Hub, was held from April 24, 2025, to April 25, 2025, in Accra, in collaboration with Ghanaian IT consulting agency, Digital Advertising and marketing Bureau Seek the advice of.
Addressing the members, the Deputy CEO of GEPA (Operations and Admin), Ambrose Edwin Nsarkoh, mentioned the federal government is prioritising the event of small and medium-scale enterprises (SMEs) to encourage extra younger individuals to embark on entrepreneurial journeys.
The initiative by GEPA, based on him, will enhance employment prospects, stimulate manufacturing, and facilitate the nation’s export progress.
Henry Otoo, Senior Digital Coaching Advisor at Digital Advertising and marketing Bureau Seek the advice of, lauded the initiative and urged companies to allocate sources to social media to assist them simply set up connections with their clientele.
He added that every participant of the course will obtain six months of after-training assist to help them in facilitating buyer engagements on on-line.
In all, 25 enterprise representatives from enterprises within the magnificence and cosmetics trade in addition to 5 officers from GEPA acquired certificates of participation after profitable completion of the course.
Key matters coated included Digital Branding, Goal Markets, Content material Technique, Promoting, Return on Funding (ROI), and Analytics.
DISCLAIMER: The Views, Feedback, Opinions, Contributions and Statements made by Readers and Contributors on this platform don’t essentially signify the views or coverage of Multimedia Group Restricted.
Source link
