In a daring transfer to assist empower the subsequent era with early entry to monetary instruments and information, Mastercard and Entry Financial institution (Ghana) PLC have launched an modern, age-segmented card underneath the Financial institution’s youth banking proposition, AccessU. This distinctive providing is designed to empower Ghanaians aged 13 to 40 with important monetary options that align with completely different life phases and evolving aspirations. This new proposition is structured into three key life phases: teenagers, younger professionals, and middle-established professionals —with every stage providing tailor-made options that meet the evolving monetary wants of Ghanaians.
For teenagers, the providing features a pay as you go or reloadable debit card with parental controls, expense-tracking instruments, and scheduled allowances, geared toward instructing budgeting, saving, and monetary duty. In addition, the cardboard provides reductions on gaming, streaming providers, and academic platforms. As customers transition to younger careerals, the cardboard evolves to incorporate a debit card paired with an entry-level bank card, utilizing tender credit score scoring to assist first-time debtors set up credit score. This stage additionally introduces Purchase Now, Pay Later (BNPL) integrations for e-commerce, journey, and devices, together with unique rewards on subscriptions comparable to Netflix and Spotify. The providing additional supports wealth-building with make investmentsment-backed cashback playing cards. For middle-established professionals, the product expands to premium debit and bank cards that provide journey, life-style, profession development and medical health insurance advantages, in addition to enterprise and SME-linked company playing cards for entrepreneurs and executives.
This initiative is a part of Entry Financial institution and Mastercard’s broader agenda to shut Ghana’s monetary inclusion hole. Ghana has a younger age construction, with roughly 57 per cent of the inhabitants underneath the age of 25, which emphasises the significance of initiatives concentrating on this age group. By offering accessible, customised monetary instruments at vital life phases, the collaboration goals to domesticate a financially empowered, digitally included era.
“This launch displays our shared dedication with Entry Financial institution Ghana to form a extra financially assured and digitally included era. By embedding monetary literacy and safe digital instruments from an early age, we’re empowering Ghana’s youth to develop into financially accountable adults whereas additionally giving households peace of thoughts and contributing to a extra inclusive digital economic system,” stated Folasade Femi-Lawal, Nation Supervisor and Space Enterprise Head for West Africa at Mastercard.
Pearl Nkrumah, Govt Director, Retail & Digital Banking at Entry Financial institution Ghana, added: “Our youth should not simply the long run, they’re the now. By means of our collaboration with Mastercard, we aren’t simply providing banking options to younger folks, however we’re enhancing their job market readiness, creating recruitment alternatives, empowering younger entrepreneurs, and equipping them to attain their desires and impression Ghana and the remainder of the world. That is about giving them company over their monetary choices, serving to them to thrive, save, spend correctly, and dream larger.”
As a part of the broader collaboration, Mastercard and Entry Financial institution Ghana goal to additionally design a compelling proposition for girls underneath the Financial institution’s flagship girls banking initiative, the ‘W’ Initiative, additional advancing their aim to empower girls financially and professionally.
The age-segmented card can be made obtainable throughout Entry Financial institution’s bodily branches and digital community. This Mastercard-Access Financial institution collaboration presents new alternatives for fintechs, retailers and academic companions to have interaction Ghanaians in additional significant and accountable methods.
The initiative additionally reinforces Entry Financial institution Ghana’s positioning as a future-focused and youth-centric financial institution whereas supporting Mastercard’s commitment to advancing monetary inclusion throughout Africa. The launch units a brand new benchmark for a way monetary establishments can assist younger folks and their households in at the moment’s digital-first economic system.
