MTN Ghana has ended its annual 21 Days of Y’ello Care worker volunteerism marketing campaign that mobilises employees to present again to communities by way of sensible and impactful initiatives.
Organised below the theme “Connecting on the Roots: Connecting Communities with Digital Instruments,” this yr’s marketing campaign was a clarion name to bridge the digital divide, promote inclusion and produce digital instruments to underserved communities throughout Ghana.
In 21 days, MTN employees rolled up their sleeves, moved past MTN touchpoints and embedded themselves in communities, offering instruments and coaching to empower and enhance livelihoods.
On the finish of this yr’s 21 Days of Y’ello Care, MTN workers in all 16 areas with MTN’s companions clothed 500 college youngsters in dignity, educated over 100 youth in tech abilities, empowered over 200 ladies with sustainable livelihood abilities, onboarded 1000’s onto MTN digital platform myCare to entry well being providers and outfitted 50 farmers with Agri-tech instruments
Talking on the closing ceremony, the Chief Company Services and Sustainability Officer of MTN Ghana, Adwoa Wiafe, stated, “This yr’s Y’ello Care was not only a mission; it was a transferment of hearts.”
“We didn’t merely attain communities; we stood with them. From the pottery sheds at Torgome to sensible farms in Nyankpala, from ICT labs to rural school rooms, we confirmed that service will not be one thing we do, it’s who we’re,” she stated
She additionally expressed appreciation to all associate organisations whose assist made this yr’s marketing campaign impactful, together with Alternative Industrialisation Technical Institute, Holland Inexperienced Expertise, Pel’s Farms Basis, Matamis, Cell Internet Ghana, MedPharma, Duapa Workspace, Uni Jay Ltd, Erasmus Ackon, Elijah, Progressive Hub, Abdul Karim Awudu, and Louis Marie.
In a goodwill message delivered by Florence Toffa, CEO of Cell Internet Ghana, one of many associate organisations, she thanked MTN Ghana for make investmentsing within the youth of Dominase within the Central area as a part of this yr’s 21 Days of Y’ello Care.
She stated, “In communities like Dominase, younger folks have units of their fingers. With the talents coaching supplied by way of MTN’s assist, these units have grow to be highly effective instruments for revenue technology and self-employment”.
She referred to as for assist from different organisations for the availability of extra alternatives that equip younger folks with abilities and confidence to thrive in a technology-driven world.
The 21 Days of Y’ello Care Problem is an annual worker volunteer initiative launched by MTN Group in 2007 to encourage MTN employees to commit their time and sources to community service for 21 days in June.
BY TIMES REPORTER
