MultiChoice Ghana has responded firmly to Communications Minister Samuel Nartey George’s current demand for a 30% discount in DStv subscription charges, citing financial impracticality and the necessity to protect service high quality.
In an official assertion dated August 3, 2025, signed by Managing Director Alex Okyere, the corporate dismissed the proposed minimize as unrealistic, regardless of acknowledging the cedi’s current appreciation.
Whereas we recognize the current appreciation of the cedi—which we’ve by no means known as a ‘fluke’—it’s not tenable to scale back the DStv subscription charges within the method proposed by the Minister
The assertion learn.
MultiChoice emphasised its ongoing dedication to retaining subscription charges as inexpensive as attainable, even amid macroeconomic challenges and fierce competitors within the media business.
MUST READ: 8 types of universities you should never attend
The corporate maintained that any pricing revisions should take into account the price of delivering high quality companies and sustaining buyer satisfaction.
Whereas declining the proposal for a direct value minimize, MultiChoice famous that it has initiated additional engagement by submitting a proper proposal to each the minister and the Nationwide Communications Authority (NCA), with the intention of fostering mutual understanding and arriving at a balanced decision.
The corporate additionally highlighted its longstanding presence in Ghana, working within the nation for over three a long time, and reiterated its dedication to safeguarding the livelihoods of workers, companions, and stakeholders.
MultiChoice reassured subscribers that it stays totally dedicated to compliance with Ghana’s legal guidelines and can proceed delivering high quality programming throughout its platforms.
READ ALSO: Saanie Daara backs proposal to extend GFA presidential term limit, advocates 4 terms
The assertion closed with a name for continued constructive dialogue with the Ministry of Communications and different related authorities.
Background to the Minister’s Directive
At a press briefing titled the “Authorities Accountability Collection” on Friday, August 1, 2025, Minister Sam George issued an ultimatum to MultiChoice Ghana, demanding a 30% discount in subscription charges by August 7 or risking the suspension of its broadcasting license.
READ MORE: Ace Ankomah moves to enforce GH¢2.95m defamation judgment against Kevin Taylor
He criticised the pricing disparity between Ghana and Nigeria, mentioning that whereas Ghanaian subscribers pay the equal of US$83 for the premium package deal, their Nigerian counterparts pay solely US$29 for a similar service.
Mr. George strongly rejected arguments attributing the disparity to alternate charge points, stating:
The scenario is “plain stealing” from Ghanaian shoppers.
In response, MultiChoice reaffirmed its readiness to interact transparently with the federal government and reiterated that it operates strictly inside the authorized framework governing broadcasting in Ghana.
