Nana Romeo has voiced his frustration over what he considers extreme expenses by some Ghanaian artistes for performances at occasions.
Throughout an interview with Zionfelix on 4 February 2025, the media character revealed an occasion involving KiDi’s administration, who quoted $20,000 for an upcoming UK present, excluding journey and lodging prices.
I spoke to a woman from KiDi’s camp, they usually instructed me they’d cost $20,000, which excludes flights and accommodations. Think about how a lot we might must pay for sound and lighting. I additionally spoke to different artistes, they usually charged me $18,000, which incorporates every thing, however that can also be an excessive amount of. The painful factor is they arrive with their assistant and a supervisor. How would we make a revenue from the live performance itself?, Nana Romeo defined.
He expressed concern that such excessive charges deter occasion organisers, notably within the diaspora, the place audiences are sometimes smaller and fewer more likely to fill venues.
What number of instances have you ever heard of a Ghanaian artiste performing within the UK and having the ability to fill an auditorium? Folks do not come out in giant numbers to assist.
I perceive an artiste has a model, however generally they need to be thoughtful and take into consideration the organisers… Occasion organisers within the UK are additionally shedding curiosity in reserving Ghanaian artistes, he added.
Nana Romeo referred to as for a extra balanced method from artistes to make sure the sustainability of Ghanaian music performances overseas.
