Ghanaian music producer and supervisor, Bulldog, has alleged that many Ghanaian artistes are inflating their streaming numbers by utilizing stream farms to create a false picture of success.
Talking on the state of the music industry, Bulldog challenged the favored notion that “numbers don’t lie,” claiming that in right this moment’s trade, numbers can indeed be deceiving.
They used to say numbers don’t lie. In the present day, numbers are mendacity. They’re shopping for the numbers [from] streaming farms. So don’t allow them to begin speaking about numbers. It doesn’t make any sense once more.
Bulldog supported his claims by highlighting the disconnect between artistes’ excessive streaming numbers and their real-world efficiency. He famous that some artistes, labeled as A-list in Ghana, boast thousands and thousands of followers on social media however battle to draw important audiences for his or her reveals, particularly exterior Ghana.
We’re on the bottom; we see individuals with 1 million followers on Instagram and all that stuff. Once they launch music, they don’t even get streams up to a thousand or two thousand. That ought to inform you that the numbers are mendacity. Once they do reveals, no person will come. We’ve seen it. Once they go overseas, they will’t do [anything]. And these are thought-about A-list artistes right here.
Bulldog’s allegations have sparked debates amongst stakeholders within the Ghanaian music trade.
