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At Guinness Ghana, optimistic consuming is woven into our heritage. It isn’t simply our duty, however our privilege, to information customers towards the proper of enjoyment of our merchandise. Consistent with this ethos—and underpinned by our longstanding dedication to accountable consumption—Guinness Ghana Breweries PLC (GGB PLC) is proud to announce the March 2025 launch of the “Management Be Sense” marketing campaign.
A Proud Legacy of Constructive Consuming
From our pioneering spirit to our world portfolio of iconic manufacturers—like Guinness International Additional Stout, Star Beer, and Orijin—we now have all the time championed moderation. Accountable consuming, optimistic consuming, or the “magic of moderation”—these aren’t mere phrases. They embody our perception that individuals ought to drink higher, no more, and that selling moderation is central to our continued license to function.
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“Management Be Sense” on the Coronary heart of Accountable Enjoyment
Regionally rooted in Ghana, “Management Be Sense” was formally rolled out in March 2025. Drawing from Diageo’s guiding rules, the marketing campaign’s mantra— “Sip. Savor. Cease.”—highlights the significance of conscious consumption that elevates social events and protects private well-being. By participating customers with sensible suggestions and thought-provoking experiences, we goal to coach, encourage, and empower Ghanaians to make knowledgeable selections about how they get pleasure from our manufacturers.
Driving Constructive Change: Our Spirit of Progress
“Management Be Sense” is an extension of our overarching Spirit of Progress motion plan, which seeks to succeed in one billion individuals worldwide with moderation messages by 2030. In Ghana, this interprets right into a targeted and culturally resonant method that makes reasonable consuming each socially acceptable and aspirational. By our marketing campaign actions—starting from digital engagement to on-ground activations—GGB PLC is set to foster a more healthy, extra fulfilling consuming tradition for current and future generations.
Highlights of the Marketing campaign Launch
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Neighborhood Engagement: Activations at well-liked bars, eating places, and occasions ensured that buyers straight encountered “Management Be Sense” messages.
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Instructional Outreach: Model ambassadors and group members provided sensible moderation suggestions, emphasizing how consuming responsibly can heighten the enjoyment of each event.
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Youthful Grownup Engagement: With an emphasis on the 18–35 demographic, GGB PLC seeks to embed optimistic consuming habits early and reveal that moderation is each sensible and trendy.
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Social Media Amplification: The marketing campaign leveraged native influencers and digital channels to maintain the message of accountable enjoyment nicely past launch occasions.
Be a part of Us on This Journey
“Management Be Sense” is greater than a marketing campaign—it’s an invite for all Ghanaians to have fun life’s finest moments in a means that uplifts everybody. By selecting moderation and accountable consumption, we will collectively nurture a tradition of optimistic consuming that stands the take a look at of time.
For updates, tales, and recommendations on conscious consumption, observe Guinness Ghana Breweries PLC on our official social media channels. Allow us to increase our glasses collectively—to progress, duty, and the true magic of consuming higher, no more.
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