In a landmark initiative geared toward revolutionising the advertising and marketing communications sector in Ghana, Publicis West Africa has signed an affiliate settlement with Empire Marcomm, a pacesetter in below-the-line (BTL) and experiential advertising and marketing in Ghana.
This partnership heralds a brand new period for each manufacturers, characterised by innovation, integration, and impactful engagement at an area market degree.
The affiliate settlement launches below the daring and dynamic banner, “EMPIRE, POWERED BY PUBLICIS” and represents the highly effective collaboration that merges Empire’s intensive native experience and inventive adaptability with the worldwide strategic capabilities of Publicis.
The partnership additionally facilitates the supply of complete advertising and marketing options which might be immersive, data-driven, and culturally related.
“We’re excited to embark on this new chapter in our journey, which considerably enhances our impression inside the Ghanaian market,” acknowledged Koo Govender, CEO of Publicis Groupe Africa.
“Empire’s outstanding observe report in experiential advertising and marketing, when mixed with our intensive world attain, creates a formidable synergy of creativity and execution.” Stated Anand Badami, SVP, Publicis West Africa.
Within the phrases of Bola Ray, the founder and Government Director of Empire, “it’s going to be a sport changer” with Empire coming below the umbrella of the world’s main communications community.
With this momentum, the alliance is well-positioned to uncover new alternatives, broaden its consumer portfolio, and set up new requirements for model engagement in Ghana and past.
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DISCLAIMER: The Views, Feedback, Opinions, Contributions and Statements made by Readers and Contributors on this platform don’t essentially symbolize the views or coverage of Multimedia Group Restricted.
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