Pulse Advertising and marketing, the advertising and marketing arm of Pulse Ghana, has cemented its standing as a powerhouse in Ghana’s promoting and advertising and marketing panorama by strolling away with two Golds and one Silver on the seventeenth Gong Gong Pageant of Creativity & Awards.
At a stunning ceremony held on Saturday, June 28, 2025, at Labadi Seashore in Accra, Pulse Marketing stood out as one of many night time’s most awarded companies — a testomony to its daring creativity, strategic brilliance, and storytelling experience.
Three Main Awards. One Unstoppable Staff.
Pulse Advertising and marketing picked up:
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🥇 Gold – Excellence in Media Craft
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🥈 Silver – Built-in Marketing campaign
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🥇 Gold – Greatest Model in Built-in Advertising and marketing
These awards had been powered by a single standout marketing campaign that introduced technique and storytelling along with cultural precision.
Powering the Win: The Mekakrawa Marketing campaign
All three accolades had been earned by means of Pulse Advertising and marketing’s execution of the Mekakrawa marketing campaign, a completely built-in advertising and marketing venture delivered on behalf of Prudential Life Insurance coverage, Ghana. The marketing campaign struck a chord with audiences and the jury alike by creatively mixing storytelling, digital innovation, and native cultural perception to convey the Prudential model nearer to on a regular basis Ghanaians.
Mekakrawa was not solely efficient in model positioning but additionally demonstrated how culturally aligned campaigns can drive enterprise affect at scale.
Pulse Units the Customary for Creativity in Ghana
These wins are greater than recognition — they’re a transparent sign that Pulse Advertising and marketing is setting the tempo for what inventive excellence appears like in Ghana and throughout the continent. With an unmatched potential to mix insight-driven technique with daring storytelling, Pulse continues to steer the dialog on how manufacturers ought to present up in a fast-changing digital world.
Whether or not it is digital, social, content material, or experiential advertising and marketing, Pulse is exhibiting the trade that success lies on the intersection of tradition, creativity, and executional excellence.
Pulse Ghana MD Reacts to the Milestone
Reacting to the popularity, Colette Amaeshi, Managing Director of Pulse Ghana, mentioned:
Successful three awards in our first-ever entry into the Gong Gong Awards is an incredible honour for Pulse Advertising and marketing Ghana. This recognition propels us to proceed our bias for excellence, unwavering dedication to the craft, and rewarding arduous work. We’re grateful for this validation and sit up for pushing inventive boundaries even additional.
Gong Gong Pageant 2025: A Reimagined Artistic Celebration
This 12 months’s awards marked the seventeenth version of the Gong Gong Pageant of Creativity, organised by the Promoting Affiliation of Ghana (AAG). Held beneath the theme:
“Disrupt & Encourage: Recognizing Manufacturers and Companies that Problem Norms and Redefine Creativity,”
the pageant returned in grand style after a two-year break — rebranded, refreshed, and extra aggressive than ever.
With over 250 entries throughout 17 award classes, the 2025 version mirrored the dynamism, resilience, and innovation inside Ghana’s rising promoting and advertising and marketing trade.
AAG President Champions African-Centred Innovation
In his keynote deal with, Andrew Ackah, President of the AAG, urged trade gamers to embrace innovation with out dropping their African id:
Our trade is altering at an unprecedented tempo, pushed by knowledge, applied sciences similar to synthetic intelligence, and digital transformation. Allow us to be guided by our essence and uniqueness as Africans, tapping into our deep cultural fact that evokes and drives prosperity on the continent.
Ackah’s remarks bolstered the significance of storytelling grounded in African values — an strategy Pulse continues to champion by means of its work.
Star Performances from Amerado and Fameye
The night time was not nearly awards — it was a celebration of Ghanaian creativity throughout the board. Visitors had been handled to energetic, crowd-pleasing performances from two of Ghana’s celebrated musical stars.
Amerado (Derrick Sarfo Kantanka) electrified the viewers with a high-energy set, whereas Fameye (Peter Famiyeh) captivated attendees along with his soul-stirring fusion of Afrobeats, Hiplife, and Highlife. The 2 artists carried out individually, however every left a long-lasting impression on an already unforgettable night.
Pulse: Constructing the Way forward for African Model Storytelling
With a rising listing of award-winning campaigns and a status for daring, culturally related work, Pulse Advertising and marketing is redefining what it means to be a inventive company in Africa.
Its triple win on the 2025 Gong Gong Pageant is not only a milestone — it is a reminder that once you place viewers perception, daring concepts, and flawless execution on the centre of your technique, greatness follows.
Pulse Advertising and marketing isn’t simply a part of the trade — it’s shaping its future.
