Most personalities after attaining a sure stage of fame strive their greatest to leverage the eye on a enterprise concept in an effort to create one other stream of revenue.
The above phenomenon has been in leisure throughout the globe for the reason that days of previous. Sadly, not all companies began by celebrities survive the cruel enterprise world.
Most of those companies owned by celebrities die off earlier than it makes their first million for the proprietor. Typically the enterprise doesn’t even develop previous the launching stage.
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Ghanaian Personalities Whose Enterprise Endeavours Didn’t Achieve Momentum Regardless of Early Fanfare:
1. Sark Assortment by Sarkodie
‘The B.A.T.U. Challenge: ADAM THE FIRST’, a groundbreaking science fiction movie produced by Q-Imaginative and prescient Ltd, has been chosen to display on the prestigious Miami Worldwide Science Fiction Movie Competition (MiSciFi). This marks a major achievement for the Ghanaian movie business, showcasing native expertise on a world stage.
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In April 2013, Sarkodie, extensively considered one in every of Africa’s most profitable rappers, launched his clothes line Sark by Yas in partnership with designer Yas. The road included caps, belts, t-shirts, sneakers and extra, and loved enthusiasm from celebrities together with Tiwa Savage, David Jay, and Mugeez of R2Bees. Regardless of its promising begin, Sark Assortment quietly pale away in subsequent years, disappearing from each public consideration and shops.
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2. Aphrodisiac Evening Membership by Confidence Haugen
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Media character Confidence Haugen made waves because the proprietor of Aphrodisiac Evening Membership in Dzorwulu, Accra. The membership was a prestigious hotspot for over a decade earlier than closing in 2015 on account of challenges together with Ghana’s energy disaster (“dumsor”). Her resolution marked the top of a serious nightlife period in Accra.
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3. Micci Belino by Mzbel
Singer-turned-presenter Mzbel teased the style world in 2011, claiming she was styled by her personal Micci Belino style model. The label got here to life in 2013 with a boutique in Sakaman, but it surely quickly vanished. Immediately, neither the bodily store nor the model are identified to stay energetic.
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4. Fella Makafui’s wine store
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Actress and entrepreneur Fella Makafui as soon as ventured into the wine enterprise with a store of her personal. Whereas initially diffuse, the enterprise was later deemed unsuccessful and discontinued. Fella admitted she lacked the eagerness for it, and shared that she consumed among the remaining inventory and shared others with mates. She has since highlighted her profitable make-up model and hinted at different forthcoming enterprise ventures.
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5. John Dumelo’s J.Melo style label
In 2018, actor John Dumelo launched J.Melo, a style model supposed to raise his private type and model identification. Sadly, the label folded. In 2017 he had diversified his pursuits throughout three enterprise ventures, one in every of which failed, however he maintained give attention to the extra promising agricultural and animal husbandry investments.
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6. Roc.Doms Condoms by Reggie Rockstone
Thought to be a pioneer of hiplife music, Reggie Rockstone initiated Rockstone Condoms, branded as Roc.Doms, in 2013. Regardless of the novelty and alignment together with his musical persona, the product failed to realize enduring traction.
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A harsh reality-and a deeper dialog
It’s not unusual for celebrity-backed startups to fizzle out, notably in sectors the place model enchantment doesn’t translate into operational resilience or market sustainability. In Ghana, these examples underscore a broader fact: success in leisure doesn’t assure success in enterprise.
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That mentioned, a number of Ghanaian stars have constructed thriving ventures past showbiz—and their tales of sustainable development deserve highlight too. We’ll share these inspiring circumstances in a observe‑up function.
