Ghanaian dancehall artiste Shatta Wale has taken intention on the authorities and stakeholders within the inventive arts sector, accusing them of missing a correct understanding and appreciation of the contributions made by content material creators.
In a put up shared on X (previously Twitter) on 3 Could, the On God hitmaker expressed frustration on the disregard content material creators usually face from the very establishments meant to assist them.
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I don’t suppose the inventive arts trade in Ghana and even the Ghana authorities actually understands who content material creators are
If you wish to be a creator, particularly in way of life, there are a number of apps that present influencers already use to attain milestones and enable you to succeed.
Musician and political activist A Plus has revealed he was by no means a fan of his personal songs, describing them as tracks he couldn’t bear to hearken to—regardless of utilizing them to amplify nationwide points.
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Former Deputy Minister Mark Okraku-Mantey believes Ghana’s amphitheatre undertaking may have been a serious cultural legacy underneath President Akufo-Addo if he had held the substantive ministerial put up. He cites funding constraints and restricted authority as causes for the delay.
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Shatta Wale argued that content material creation is a professional occupation and never merely a aspect hustle. He pressured that it’s a full-time profession and a significant supply of revenue for a lot of, which deserves to be taken critically.
These people have chosen this path, sacrificing their time, investing in gear, constructing groups, and creating platforms from scratch. It’s not only a hustle; it’s a critical enterprise
He additional defined that content material creation is deeply related to the leisure trade, noting that the 2 are interdependent. In keeping with Shatta Wale, with the suitable funding and backing, content material platforms have the potential to considerably enhance Ghana’s leisure panorama.
We have to perceive that leisure and content material creation go hand in hand, and with the suitable assist, these platforms can develop and contribute massively to the trade
The self-styled “Dancehall King” additionally condemned the widespread perception that YouTubers and digital creators earn cash simply with out actual effort or experience.
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Please don’t say they’re ‘earning profits from YouTube’ prefer it’s some in a single day success. The training and self-discipline required to construct on YouTube is much deeper than what you’ve been informed. It’s not straightforward, my man
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In conclusion, Shatta Wale revealed that he intends to make use of his platform to uplift content material creators by that includes them in interviews and giving them higher visibility. His purpose is to shift public notion and advocate for the popularity these people rightfully deserve.
