Director of Enterprise Enterprise at Telecel Ghana, Tawa Bolarin, has emphasised the important position of expertise in strengthening companies throughout a panel dialogue on the Africa Prosperity Dialogue (APD) 2025 Breakfast Assembly, below the auspices of the Women Entrepreneurship Membership.
The dialogue, themed Scaling Your Enterprise Via Strategic Expertise Funding, centred on integrating expertise into enterprise for accelerated development and bridging the digital divide by offering women-led companies with the instruments they should thrive.
A key focus of the dialogue was the significance of successfully leveraging digital instruments to drive enterprise development, shedding mild on what number of companies, notably these in rural or underserved areas, aren’t absolutely harnessing the potential of present tech gadgets to gasoline their success.
Ms Bolarin mentioned there’s a vital want for companies to recognise the worth of expertise in accelerating development. She emphasised that the problem is just not solely the inaccessibility of expertise for small companies however within the underutilisation of primary connectivity choices, which might function gateways to alternatives and development.
“For those who’re not utilizing tech gadgets or instruments to entry info to assist develop your corporation, then you definitely’re going through a problem. The actual problem is not simply gaining access to tech, however understanding methods to use it strategically,” she defined.
For a lot of companies, the obstacles to tech adoption transcend merely gaining access to the gadgets. Information prices, lack of infrastructure, and rural exclusion had been highlighted as vital hurdles that stop smaller or rural companies from absolutely participating with digital options.
Ms. Bolarin pressured that for a enterprise to remain aggressive, it should combine vital tech instruments and perceive their worth in driving effectivity, increasing attain, and bettering buyer engagement.
“We have to empower companies to know why these instruments are essential and the way they will leverage them for development,” Ms. Bolarin added.
Tech assist and capability constructing type a part of the Telecel Ladies in Enterprise initiative, which was launched final September throughout the annual celebration of the telco’s Small and Medium-sized Enterprises (SME) Month.
Moreover, the Ladies in Enterprise bundle offers tailor-made options and assist to women-led companies together with entry to grants and loans, well being and life insurance coverage merchandise, free web site growth, and e-commerce assist.
With this initiative, Telecel needs to create an enabling and supportive local weather the place women-led companies might be sustainable and develop.
Moderated by the founding father of the Women Entrepreneurship Membership, Tonisha Tagoe, different audio system on the APD 2025 Breakfast Assembly panel included Edna Engmann of Constancy Financial institution, Em Ekong of the Aspen Institute’s Community of Improvement Entrepreneurs, Johanna Svanikier of HACSA Basis and Grace Krobo-Edusei of Grace Centre for Development and Excellence.
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