Telecel Ghana has formally launched its newest buyer loyalty marketing campaign, the “Too A lot Cash” promo, geared toward rewarding hundreds of subscribers with thrilling money prizes, together with a grand prize of GHS 1.2 million.
The four-month marketing campaign, which runs till September, is open to all Telecel prospects. Contributors want solely recharge or buy an information bundle value at the least GHS 5 to qualify. Talking on the official launch in Accra, Aneth Muga, Performing Director of Shopper Enterprise at Telecel Ghana, mentioned the initiative is a part of the corporate’s continued dedication to present again to its prospects.
“We could have one grand winner who will stroll away with 1.2 million cedis by September,” Muga mentioned. “It is a four-month promo, and every week we’ll have six to eight winners taking residence GHS 20,000 every. Every day, we may even reward 120 prospects with GHS 100 to say thanks for merely utilizing our providers.”
The marketing campaign, which is being run in partnership with Konim International Ltd., is regulated by the Nationwide Lottery Authority (NLA) to make sure equity and transparency all through the draw course of. Talking on the occasion, Beryl Adom, Manufacturers Supervisor on the NLA, emphasised the authority’s confidence within the integrity of the promotion.
“The ‘Too A lot Cash’ promo aligns effectively with our requirements, and we’re glad to associate with Konim International Ltd. and Telecel Ghana to uphold the very best degree of integrity in the course of the marketing campaign,” Adom mentioned. “With a complete money giveaway of GHS 4.8 million, this initiative gives Ghanaians hundreds of alternatives to win, from each day rewards to the grand prize.”
In a earlier version of the promo, Ellen Oparebea Akoi, a fortunate Telecel buyer, walked away with the grand prize of GHS 1 million, highlighting the real-life influence of such campaigns.
Greater than 10,000 Telecel customers nationwide are anticipated to win prizes in the course of the promo season. The initiative underscores Telecel’s ongoing effort to deepen buyer engagement and reward loyalty in Ghana’s extremely aggressive telecom area.
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