The Luckiest Ghana has formally unveiled Season Three of its media marketing campaign. The Season guarantees thrilling rewards for gamers, whereas extending its impression to communities throughout the nation.
Talking on the launch, CEO of The Luckiest, Dennis Adutwum, introduced that this yr’s marketing campaign will cowl 100 communities nationwide, together with washing bays, eating places, hospitals, and company places of work. He disclosed that the general prize for the season is GH₵2.5 million, along with digital devices, resort stays, and different giveaways to be received all through the marketing campaign.
Mr. Adutwum stated, “This yr, we’re giving as a lot as GH₵2.5 million to the Luckiest Ticket winners. Past the money rewards, we’ll be getting into communities to provide away thrilling prizes and help company social accountability initiatives. The Luckiest is about impacting the on a regular basis particular person,”
The CEO additional defined that tickets vary from ¢1 to GH₵5,000 and may be bought by way of brief code *712#. Gamers also can share ticket codes with family and friends, permitting a number of individuals to win collectively when a ticket hits.
The Nationwide Lottery Authority (NLA) has endorsed the partnership with The Luckiest after what it describes as a radical compliance verify. Based on Kwabena Opoku-Boakye, Appearing Director of Advertising and Occasions on the NLA, revenues from the initiative may also help schooling, youth and sports activities improvement, and healthcare beneath the Authority’s Good Causes Basis.
“We realized The Luckiest was equally dedicated to company social accountability, so a part of the revenues will likely be channeled into nationwide improvement. This ensures that when Ghanaians take part, their cash goes into good causes reasonably than unlawful actions,” Mr. Opoku-Boakye stated.
Actor and Model Ambassador for The Luckiest, Mikki Osei Berko, expressed optimism in regards to the impression of the marketing campaign.
“The Luckiest is among the biggest video games as a result of it brings smiles and happiness to Ghanaians. Come December 20, you may change your standing from strange to extraordinary,” he stated.
Season Three of The Luckiest will run till December 20, 2025, with organizers encouraging accountable play and participation strictly for people aged 18 and above.
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DISCLAIMER: The Views, Feedback, Opinions, Contributions and Statements made by Readers and Contributors on this platform don’t essentially characterize the views or coverage of Multimedia Group Restricted.
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