The organisers of the Telecel Ghana Music Awards (TGMAs), Charterhouse, have introduced a brand new purple carpet coverage geared toward restoring decorum and enhancing the general presentation of the occasion. As a part of these modifications, entry to the purple carpet will now be restricted strictly to formally invited celebrities and dignitaries.
In a bid to enhance coordination, Charterhouse has launched a two-tier purple carpet association. One part might be designated for normal media interviews and photoshoots, whereas the principle purple carpet—the place the favored “Who’re you sporting?” moments happen—might be strictly by invitation and televised dwell.
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This overhaul follows years of criticism over the TGMA purple carpet’s manufacturing high quality and perceived lack of coordination. Many trade stakeholders have expressed dissatisfaction with what they see as a chaotic and unimpressive purple carpet expertise.
Ghana’s Speaker of Parliament, Alban Bagbin, has warned that the nation’s rising repute as a celebration hotspot throughout December might encourage illicit exercise and harm its worldwide standing.
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So many iconic seems to be had been captured on the Met Gala final night time. Its evident that sure individuals didn’t go there to play!
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Final 12 months, media character Michael Ola described the purple carpet scene as poorly managed and likened it to a market. “Possibly they didn’t plan it, or they acquired somebody unqualified to plan it. They simply allowed anybody on the carpet,” he remarked.
Trend entrepreneur Kofi Okyere Darko (KOD), founding father of the Nineteen57 model, additionally voiced disappointment with the style on show. He praised the performances on the night time however criticised the purple carpet. “It was the purple carpet that sucked. If we watch what occurs on the market—continentally, like occasions in South Africa and Nigeria—we see higher,” he wrote on Fb.
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With the introduction of a extra managed and selective purple carpet expertise, Charterhouse hopes to raise the usual of presentation and higher mirror the status of Ghana’s most celebrated music awards ceremony.
