Indigenous agency, Dutylex, has defied all odds to change into a Pan-African agency with its ambition of changing into a family identify on the African continent.
Based by its Chief Government Officer, Peter Quarm, the Ghana-based lubricant options firm has developed from a small base right into a dominant market participant, attaining 100% year-on-year progress.
“Our relationship with Petro-Canada Lubricants has matured considerably, and we now characterize the model in near 40 international locations throughout West, East, and Central Africa. Petro-Canada Lubricants is a subsidiary of HF Sinclair Company”, Mr. Quarm informed International Enterprise Stories.
He alluded that its {industry} footprint has additionally developed, stressing, “We began with a cross-industry focus in Ghana however shortly realised that mining was the area to be in, so we concentrated our efforts on serving this sector. Now that we’ve established a number one place in mining, we’re increasing our enterprise into different verticals, together with energy technology, motor oils, manufacturing, agriculture, and food-grade lubricants”.
As a part of your African growth, Dutylex lately determined to open an workplace in Rwanda.
Mr. Quarm mentioned Dutylex has acquired a request for assist from a big Rwandan energy technology firm that operates MWM fuel engines. “Dutylex bid in opposition to different manufacturers and was in a position to display that our merchandise might double the oil drain intervals in comparison with the lubricants beforehand in use, leading to important price financial savings. We additionally confirmed that we might streamline their provide chain by utilising an present warehouse to retailer stock, which led to a forty five% discount in general provide chain related prices”.
In keeping with him, the contract just isn’t solely a springboard into East Africa’s energy sector but in addition into the manufacturing, mining, and logistics sectors of the area.
Dutylex Works in Partnership with Native Sellers
To cowl 40 international locations in Africa, Dutylex can also be working in partnerships with native sellers.
“Certainly, our technique is to not be bodily current as Dutylex in each market however to collaborate with native companions who have already got a powerful footprint, enterprise information, and buyer relationships. From our two regional hubs -Ghana for West Africa and Rwanda for East and Central Africa – we are able to service prospects throughout the continent”.
He defined that a few of Dutylex precedence markets within the East embrace Kenya, Tanzania, Uganda, the DRC, Congo (Brazzaville) and Burundi, highlighting that “The primary criterion we search for in a associate is a background within the lubricant and power provision area. Expertise is vital to attaining important mass on this {industry}. We additionally search collaborators who’re well-established, have the proper infrastructure, adequate monetary capability, and adjust to native legal guidelines. In different phrases, we search for companions who “personal” their area and might help us construct win-win synergies.”
Dutylex already has two lubricant terminals in Ghana
Its finish objective has at all times been to localise manufacturing as an alternative of repeatedly importing from Canada.
This, Mr. Quarm identified, wouldn’t solely create alternatives for youth employment and contribute to the native financial system but in addition scale back whole prices by decreasing logistics bills and leveraging decrease labour prices. “That mentioned, localisation is a phased course of”.
“Earlier than making any massive capital funding in a mixing plant, we would have liked to first set up the market. The following step, an intermediate section earlier than mixing, is to import in bulk and repackage regionally into smaller items. This might enable us to generate native employment whereas slicing prices by importing in ISO tanks, decanting, after which redistributing the product. After consolidating this stage over the subsequent three to 4 years, we plan to construct a mixing plant in Ghana to fabricate the completed product regionally”, he talked about.
“As we’ve persistently proven, we’re decided and impressive. Our objective isn’t simply to generate revenue, however to create alternatives for broader society – that’s what drives us and brings pleasure to what we do”, he talked about.
Dutylex Represents Specialty Oils
Mr. Quarm continued that Dutylex will at all times place itself as a specialty oil supplier, and never a commodity oil supplier.
“Whereas a lot of our opponents are gas corporations that use base oils engineered for fuels to provide lubricants, Petro-Canada lubricants use base oils engineered for lubricants to provide lubricants leading to a purity price of 99.9%”, he added.
Moreover, Petro-Canada Lubricants are on the forefront of Analysis and Growth, providing sustainable, biodegradable, and environmentally pleasant options. “We have already got biodegradable merchandise in our hydraulic, engine, and equipment oil vary, and these formulations are continuously being improved. Our current introduction of EV lubricants and superior cooling fluids within the EV and Tech industries is deeply progressive and sustainability-driven, with robust alignment to the worldwide net-zero transition”.
In his closing message, Mr. Quarm recommended Dutylex its companions at Petro-Canada Lubricants, including, with out the proper collaboration, we wouldn’t have achieved the exceptional outcomes we see at this time, and Petro-Canada Lubricants wouldn’t have the presence it now enjoys in Africa.
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DISCLAIMER: The Views, Feedback, Opinions, Contributions and Statements made by Readers and Contributors on this platform don’t essentially characterize the views or coverage of Multimedia Group Restricted.
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